The Korean Ministry of Environment introduced a green credit card scheme in July 2011 to encourage consumers to adopt more sustainable lifestyle by providing tangible economic rewards.
Points are accumulated as rewards for saving on utility use (tap water, electricity and gas heating), using public transport or purchasing eco-friendly products. Accumulated points can be used like cash to purchase products and services at a variety places, such as hotels, restaurants and theaters. Points can also be used to buy eco-friendly products, such as hybrid cards or energy-efficient light bulbs. The scheme is envisaged to contribute towards reducing about 3 percent of the annual CO2 emissions from the residential sector by 2014 when the number of cardholders is expected to exceed 3 million. For more information, please see the link and the flyer in pdf.